Exhibiting at the China International Import Expo in Shanghai and the Airshow China, Broetje-Automation was present at two leading international trade fairs.
SHANGHAI/ZHUHAI. The Chinese market is becoming increasingly important for the international aerospace industry. Broetje-Automation has been present in this market for many years. This year Broetje-Automation took part in two leading international trade fairs in China in order to further expand customer and supplier relationships and deepen existing partnerships.
The Airshow China in Zhuhai is the largest and most important trade show for the aerospace industry in China and is actively supported by the Chinese central government. Besides showcasing the latest products and initiating business relationships within the industry, the show also includes numerous conferences on current developments and technologies in the aviation industry as well as an extensive flight program. The exhibition takes place every two years in Zhuhai, China.
Broetje-Automation was present at the Airshow China for the third time. As part of the German Pavilion organised by the Federal Ministry for Economic Affairs and Energy (BMWI) in cooperation with the Association of the German Trade Fair Industry (AUMA) and the Federal Association of the German Aerospace Industry (BDLI), Broetje-Automation presented its extensive product range for automated production processes in the aerospace industry. With 33 exhibitors, the German Pavilion was a great success and received the "Outstanding Pavilion Award" for its good joint appearance.
Another highlight for Broetje-Automation was the participation in the China International Import Expo (CIIE) in Shanghai, which took place for the first time. More than 3,600 exhibitors from over 172 countries took the opportunity to position themselves for future business in the booming Chinese market. The presence of German industry at CIIE was also impressive: in addition to Broetje-Automation, 170 companies from Germany were represented at the Import Expo in Shanghai.
Holger Mayländer, Chief Sales Officer, was satisfied with the trade show appearances in China: "The Chinese market is one of our strategic growth markets. We were able to make numerous new contacts and had good discussions at both trade fairs. We met with many of our customers on site. The perfectly organized German Pavilion under the umbrella of the Federal Ministry of Economics was very helpful for this".
Broetje-Automation is the world's leading expert for specialized production processes in the aerospace industry. 850 employees, located worldwide, plan and implement highly efficient solutions for the assembly of aircraft. The spectrum ranges from individual tools to a wide variety of assembly systems, from composite manufacturing to turnkey applications of entire manufacturing systems. Broetje-Automation is thus able to offer efficient turnkey production solutions for all aircraft types.
CIO Applications Magazine recognizes Broetje-Automation for providing solutions transforming the aerospace industry.
Robotics and automation have become an integral part of today's industrial manufacturing environment. As a multidisciplinary technology that brings together mechanical and electrical engineering, software and IT, robotics integrates traditional manufacturing solutions with new cutting-edge technologies such as Artificial Intelligence, Internet of Things under the umbrella of the much-discussed Fourth Industrial Revolution (Industry 4.0). This trend is creating new opportunities in many production-related industries such as the aerospace and automotive industries.
Broetje-Automation has been driving robotics forward with its products together with customers, research partners and suppliers in the aviation industry for 40 years. The magazine "CIO Applications" has therefore listed Broetje-Automation in its annual "TOP 10 Robotics Solution Providers 2018" award.
Dr. Axel Peters, Chief Technology Officer at Broetje-Automation, explains the current technological developments at Broetje-Automation in a guest article. With the "PowerRACe" it Broetje has developed a robot tailored to the individual needs of the aviation industry. PowerRACe offers up to 50% better efficiency and performance compared to traditional robot solutions.
Read the full interview here
Learn more about PowerRACEe
We are looking forward to welcoming you!
International Composites Event
March 06. - 08., 2018
Hall 5, Booth E56
More information: http://www.jeccomposites.com/events/jec-world-2018
April 25. – 29., 2018
More information: https://www.ila-berlin.de/en
China International Import Expo
05. - 10. November 2018
November 06. – 11., 2018
More information: http://www.airshow.com.cn/en/
We are looking forward to welcoming you!
International Composites Event
March 14. - 16., 2017
Hall 5a, Booth E46/E54
More information: http://www.jeccomposites.com/events/jec-world-2017
July 18. – 23., 2017
Comment booth with BDLI
More information: https://www.aviasalon.com/en
China Composites Expo 2017
September 06. – 08., 2017
SAE 2017 AeroTech Congress & Exhibition
Dallas/Ft. Worth, Texas, USA
September 26. – 28., 2017
More information: http://www.sae.org/events/atc/
In the last decades Broetje-Automation has successfully installed a large number of automated fastening systems in Japan. To strengthen our local presence in Japan and to enhance our repair, maintenance and upgrade services to our installed base and future machines, BA Japan K.K. was founded end 2015 in Nagoya.
With this set-up we will improve our communication with business partners and customers and support for future sales projects. BA Japan K.K. will consequently hire new staff and intensively train them in the headquarters. In Nagoya we made our first step to directly serve the majority of our installations. Further steps we will be able to serve every Japanese customer site.
The time has come. After five years of planning and one year of intensive construction, the new Broetje-Automation Headquarters are complete. Consisting of a new production hall; a four storey administration building; and a staff restaurant, the headquarters have been built on approximately 35,000 m2 land situated at the industrial area of the motorway junction Oldenburg-Nord.
Around 450 Broetje-Automation employees will be working together in Rastede. Previously the employees were based on two sites. One of these sites was in Jaderburg, where the Services and R&D divisions were based. The second site was in Wiefelstede, which was home to the Production, Administration and Consulting divisions.
“Greater flexibility and faster reaction times will be necessary in the future in order to address the rising challenges of the market.” said Bernd Schröder, the CEO of Broetje-Automation. “For this reason, we are removing the physical separation of the two sites and combining our Know-How to one group headquarters, which has been built based on the latest findings of labour research.” Shorter lines of communication between the individual areas; more flexible production; and an improved flow of material will enable customer orders to be processed faster than ever.
“Our Company has grown tremendously in recent years – we urgently require space for more work areas.” reports Bernd Schröder. “At the new location we are able to offer our employees individual work areas and provide them with a pleasant working environment. The work of our Project Teams is also going to play a more central role in the future; therefore the work stations and meeting areas will be more interlinked.”
Using the latest technology, the meeting areas in the new premises have been designed as interactive spaces. This encourages both global exchange between the different business locations, and collaboration with international customers. Additionally, “Quiet Areas”, and so called “Think-Tanks” will be available to enable the employees to work without disruption.
“The attractiveness of the work areas and the tasks themselves will be raised to new levels in all departments. This, in turn, will contribute to the success of the Company.” continues Schröder.
Gutperle Grundbesitz GmbH from Viernheim, was secured as an experienced rental investor. With a focus on commercial real estate, this investor has managed over one hundred properties over the last four decades, and currently rents around 700,000 m2 of building space. In recent years, property projects for the Mars Group, Daimler AG, Lidl and the Deutsche Telekom have been implemented.
This cooperation is a secure basis for the future planning of Broetje-Automation in the long term.
Freytag & v.d. Linde Gmbh from Oldenburg carried out the construction management. Due to particularly good cooperation, and a great commitment from the company, all time schedules were met and the building could be occupied as planned.
“A huge thank you to all the companies and individuals involved in the construction, as well as to our employees, who, with their ideas and commitment, have contributed to the success of reaching this milestone in our Company history.” emphasised Bernd Schröder. The Company is looking forward to continuing to write its success story as a leading global manufacturer of production systems for the Aerospace Industry.
The new address is as follows:
Am Autobahnkreuz 14